I’ve written something about the tricks our eyes play on our taste perception. Read it here on the Guardian Word of Mouth blog.
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Tagged as blind dining, dans le noir, guardian, taste perception, word of mouth
I noticed one guy commented that putting black food coloring in milk doesn’t change the taste but our eyes tell us it’s gross — uh, last time I checked, black food coloring tastes terrible! 🙂 (And no matter what my husband insists, those horrid blue M&Ms they replaced the tan ones with a few years ago taste awful. Way too much food coloring for one little chocolate pellet!) Enjoyed the Guardian piece quite a bit. But then I always enjoy yours & Oliver Thring’s. (But I have a son named Oliver, so maybe I’m biased from his name. Of course, I also have a son named James, but I think that’s beside the point. And yes, he goes by Jamie…Jamie-Oliver, isn’t that funny?)
Hi Gracie, yes I can’t imagine these things are totally innocuous, though I don’t remember the last time I tasted black food colouring. Glad you enjoyed the piece, will pass on your kind words to Oliver. J
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James Ramsden is a London-based Yorkshireman. He runs the Secret Larder supper club and has written about food and cookery for The Times, The Guardian, Sainsbury's Magazine, and lovefood.com, among others. His first book is out Spring 2011.
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