It was 2008, my first day in a six week stretch at a food magazine and I was going down a storm.
‘Well, erm, sure, what do you-‘
‘It’s this new frozen yoghurt place near Leicester Square,’ Georgie continued. ‘They’re amazing.’
‘Oh, right…no. I’ve not had one.’
Two years later I still haven’t had a snog. Georgie got married and, well, I think I missed my chance. But then the ravishing Mathilde Dewilde and Libby Andrews invited me to Yu-foria – an even cooler frozen yoghurt purveyor based in Covent Garden but with shops all over the, er, shop – and how could I say no? Ne’er had I tasted one of these life-changing fro-yos and, sensing them to be the sort of crowd-splitting, bile-inducing and irrationally hated upon comestibles of the cupcake ilk, thought I’d better go and check them out myself.
Anyroad, long story short, if these are what frozen yoghurts taste like then I like them. Preconditioned to expect cold white matter to taste like vanilla ice cream, the first bite is something of a shock. The tart, acidic edge from all the natural probiotics in this 100% fat free ‘ghurt was alarming but, once expected, utterly delicious. The chocolate one tastes like chocolate ice cream, which I guess is the point, but is far less bingo-wingy, and then each day they have a special. Yesterday was blueberry, which I didn’t taste but which I have no doubt was also t’riffic. Once you’ve chosen your frozen yoghurt, you can then adorn it with all sorts of toppings – hazelnuts, strawberries, blueberries (basically shitloads of berries), oreo cookies, marshmallows, something that looked like muesli…. So you can either embrace the health kick of the yoghurt and hoy on the berries, or you can turn it into the sluttiest little frozen tart in London.
I know what I’ll be doing on my next visit…